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Why is it that business people often spend so much money on image only to lose all that wonderful first impression on the fact their car looks terrible? Boy it sure seems like a lot of wasted effort to spend tens of thousands of dollars on a professional website, colorful brochures, hairstyles, attire and a gold Rolex only to ruin it all by driving up in a dirty car. In fact if this scenario were not so common, I seriously doubt I would bother to mention it at all. But it is a fact and indeed I have seen it. How so you ask?

Well, for 27 years I ran a company that franchised mobile car wash units and auto detailing rigs and marketed so many cities. We would constantly see this from our business customers. Their cars looked like crap, of course we saw the people who noticed this problem and did something about it, namely paid us to clean up their messy cars.

Yet by the same token as a Franchisor Founder, we noticed sales people, potential vendors and even business partners attempt to do business with us and they parked their dirty cars in our parking lot. Silly really, as they were selling to a company specializing in cleaning cars.

Nevertheless, it should be noted that your car and its cleanliness will be judged and your automobile is very much a part of your business presentation.

When you create your own product to sell online, you get to keep all of the profits from your sales efforts and you establish yourself as an expert within your market place. Creating your own product to sell on the internet, is not as challenging as some people think. Here are 5 reasons why and how you can create your own product.

1. People Buy Information Products.

If you’re going to sell products online, information products are the quickest, easiest and most profitable products to create. These can be reports, eBooks, videos, online tutorials or even membership websites. Once you have produced it, you can sell it again and again. Even though there is a lot of free information available people know that free info is not always 100% correct and if you want the most reliable advice, the best training, and the best information, in the quickest possible way, then you will have to pay for it.

2. It’s Easier Now Than It’s Ever Been.

It was once expensive to develop information products. But today, with user friendly technology, it’s very straightforward to create a digital product of your own. On the other hand, you can even outsource it to somebody to produce it for you and then put your name on it. You can also publish it on the Amazon Kindle platform. Once you have your eBook prepared, it’s a reasonably easy process to get it published, and you then open up a whole new market of potential readers and customers.

3. Multiple Sales Formats.

Video and audio products are particularly useful if you’re going to sell products online that instruct somebody to do something. There are many low cost and free video software solutions available to produce and edit video based content. Over 1 billion people use YouTube every month and these are targeted visitors that buy products on a regular basis, and they’re spending more time and money today than ever before.

4. Other People Can Sell For You.

There’s nothing wrong with selling products online as an affiliate. But how much better is it if you have your own army of affiliates selling your products for you. You may have to pay them a commission on their sales but remember that the major attraction to product creators is that they can get their affiliates to do their marketing for them and will pay nothing if the affiliate does not sell anything.

5. Long-term Value.

When you create your own product, what can you do with it apart sell your products? You can use it as a free give away to people who subscribe to your list or resell it as PLR (Private Label Rights) content. You can break down the content for your blog or to submit as articles to ezines, article directories or guest blogs. You can even use it offline in magazines and journals.

So how do you increase your skills at negotiation?

1. Research. Knowledge is power. Start with the product if you looking to purchase a product. If you are trying to persuade another, then focus on the other person and their background, situation, culture and paradigms.

One of the basic tenets of negotiation is that the person who knows the most about the deal/product/other side’s interests is more likely to get the most concessions.

Haggling at a garage sale does not give you much time to research, but you would be surprised what you can find out in small talk prior to making an offer on an item.

There are some personalities that need to make a production where they yell and curse about how curse about how unfair a deal is in order to satisfy their ego or show off for their colleagues when they fully intended to accept it all along.

Talking to someone who knows the person you are dealing with and their quirks and antics can be very helpful prior to hashing out a deal with them.

2. Study the body language. I have read books that say that 80% of communication is non-verbal. In the book Blink, by Malcolm Gladwell he tells about “micro-expressions” and about a researcher who was able to accurately judge whether a couple would or wouldn’t stay together after only 15 minutes of observing their body language.

If you have never read a book about non-verbal communication, check one out from your library and start to recognize the basics. You will be surprised to find how revealing our body language can be.

3. Start a negotiation journal. Every time you negotiate, write about the experience. You should include the various positions in the negotiation, the body language, and techniques that each side was using.

In your journal, you should also make note of your thoughts, impressions, and the attitudes and/or tones of the conversation. This exercise will help you develop your observation skills.

Negotiators with good observation skills and even a fundamental knowledge of body language will know when to ask for concessions and when the lower limit has been reached.

As you add more and more entries in your journal you will start to tease out patterns from your negotiation. You will start to see how the body language will coincide with the change of their position.

The awkward feeling of asking for concessions will go away and you will begin to ask with more confidence which will yield higher concessions still.

Some people call negotiation a game or a dance. Although it can be and often is, it is also a practice in communication and human behavior. Whether you love to haggle or not, by following these tips you will become a better negotiator.