Let’s say you have a room full of people you are looking to train, or influence. You have a lot of information to convey to this group of people, how should you do it? What is the most cost effective, time appropriate, and let us not forget easiest way to do this? Better yet the most important question to ask one’s self is how can I get this group of people interested, gain their trust and keep it throughout the process.
In either instance, a speech would do, but it may come across as tedious or even worse, boring. If you have information that must be conveyed starting with a “boring” speech type proposal is certainly the quickest way to lose the attention of your audience. Once you lose the attention of your audience, it is gone, working on regaining their attention is also a lost cause, start strong and never lose their attention.
Here is a novel idea make your statement(s) via a presentation. Presentations have the ability to hold the attention of your audience as well as “highlight” or pinpoint any information that must be retained. The intriguing idea behind presentations is that they allow mental stimulation as well as visual stimulation. By combing mental stimulation with audio stimulation, you are entertaining two of the five senses; thus allowing the memory retentive area of your audience’s brain to step in and help the brain “absorb” and process the information provided easier.
Before you start your presentation, there are a two key steps to keep in mind:
1. Know the subject you are trying to convey
Who wants to listen to someone that has no idea what he or she is talking about? If you want someone to listen to you, and find your information valid, make an effort and put in the time dedicated to research your topic(s). If someone asks you a follow-up question or questions the last thing you want to say, “Uh I’m not sure,” all creditability is lost from the time you mutter the word “Uh.” Know your stuff, be able to recite the information in your sleep, and make sure that you are ready for any question or questions that may be thrown at you. Keep in mind that the information you are presenting can only be as credible as the person presenting it, and you will be sure to check and recheck the facts as often as necessary.
2. Know your audience
Who is your audience? Who are the people that you will be presenting to? When making a presentation it is important to keep your audience in mind. They are the people you are looking to “convince”, if you are not able to pinpoint your target audience you are not going to be able to tailor the information accordingly. For instance, a younger audience may do better with an Internet based technology chat, whereas an older audience may get lost in the idea of the Internet. Before presenting any information, make sure you aware of your audience, who they are and the best way to convey your message.
Remember our ultimate goal here is mental stimulation, by stimulating our audience’s brain we can keep them interested, entertained, and help the information “sink” in. By following the guidelines outlined above, we can engage our audience in a presentation that not only teaches them but also allows them the opportunity to advance their knowledge.